Multipurpose easy rub

Ingredients

• 4 tbsp dried tomato flakes (if you have them)
• 4 tbsp ground black pepper
• 1 tbsp smoked paprika
• 1/3 cup sweet paprika
• 1/2 tbsp celery seed (not salt)
• 1 tsp cumin
• 1 tbsp chilli powder (I use smoked chipolte of regular)
• 1 tbsp dried orange peel or zest
• 2/3 cup fine ground coffee dark roast (turkish grind)
• 3/4 cup dark brown sugar
• 3 pinch smoked sea salt